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(Saturday Deep Dive) - Emergence of D2C Startups in India: Part II
India's Direct-to-Consumer (D2C) brands are reshaping retail by bypassing traditional middlemen to deliver products directly to customers. From the farm-to-door chocolates to customized, toxin-free skincare, D2C brands connect with consumers in a way that's transparent, personal, and tailored. In last week's Part 1 of this series, we dived into how D2C brands are leveraging India's booming digital space to build relationships, enhance personalization, and innovate with real-time customer feedback. In Part 2, we will explore the triumphs and challenges faced by these startups: from omnichannel expansion and sustainable practices to overcoming high customer acquisition costs. As D2C brands grow, they’re becoming not just product providers but storytellers, shaping personalized, engaging retail experiences.
(Saturday Deep Dive) - Emergence of D2C Startups in India
India’s Direct-to-Consumer (D2C) market is transforming brand-customer relationships by cutting out traditional middlemen. In this first part (of two part series), we explore the rise of D2C brands, which have capitalized on the country’s digital growth. We’ll examine key drivers behind this shift, the challenges brands face—such as high marketing costs and scaling—and why investors are strategically backing this evolving business model.