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(Saturday Deep Dive) - Emergence of D2C Startups in India: Part II
India's Direct-to-Consumer (D2C) brands are reshaping retail by bypassing traditional middlemen to deliver products directly to customers. From the farm-to-door chocolates to customized, toxin-free skincare, D2C brands connect with consumers in a way that's transparent, personal, and tailored. In last week's Part 1 of this series, we dived into how D2C brands are leveraging India's booming digital space to build relationships, enhance personalization, and innovate with real-time customer feedback. In Part 2, we will explore the triumphs and challenges faced by these startups: from omnichannel expansion and sustainable practices to overcoming high customer acquisition costs. As D2C brands grow, they’re becoming not just product providers but storytellers, shaping personalized, engaging retail experiences.