Zepto Cafe’s Milestone, Swiggy’s Investment, and OYO’s Ad Controversy

Zepto Cafe just crossed 1 lakh daily orders, while Swiggy is pouring ₹1,000 Cr into Scootsy to fortify its supply chain. Meanwhile, Ashneer Grover’s CrickPe couldn’t survive the 28% GST storm, and Good Glamm offloaded ScoopWhoop amid a cash crunch. Even OYO found itself firefighting after an ad controversy.

Grab your simmering cup of StartupChai.in and unwind with our hand-brewed memes.

“Papa Kehte Hai Bada Naam Karega”: Zepto Cafe Hits 1 Lakh Orders Per Day Milestone

Zepto Cafe has quietly crossed the 1 lakh orders per day mark, signaling a shift in how Indians consume quick bites.

CEO Aadit Palicha shared on LinkedIn that the cafe arm is nearing a $100 million annualized GMV run rate, backed by a steady-state gross margin of almost 50%. As Zepto tightens its grip on the Q-commerce market, its long-term sustainability in this high-burn sector remains a question.

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“Thoda Sa Doglapan Ho Jaaye”: Ashneer Grover Pulls The Plug On Fantasy Cricket Platform CrickPe

Ashneer Grover’s CrickPe has officially shut shop, barely lasting a couple of years in the crowded fantasy gaming market.

Citing the 28% GST blow and a shaky business model, Grover decided to pull the plug, shifting focus to Third Unicorn’s lending venture, ZeroPe. With fantasy gaming becoming a high-stakes gamble for startups, even big names are struggling to keep the game alive.

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“Mai Barrish Kar Doon Paise Ki”: Swiggy To Invest INR 1,000 Cr In Subsidiary Scootsy

Swiggy is doubling down on its logistics game with a fresh ₹1,000 crore infusion into its supply chain arm, Scootsy.

This follows a ₹1,600 crore boost just months ago, signaling an aggressive push beyond food delivery. As competition tightens, Swiggy seems intent on owning the entire backend of India's quick-commerce ecosystem.

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“Akaal Mrityu Ya Naya Janam”: Good Glamm Completes Sale Of Its Digital Media Unit ScoopWhoop To WLDD

Good Glamm Group has offloaded ScoopWhoop to digital marketing firm WLDD, shedding assets but not liabilities in the deal.

This marks the second sale in a week as the beauty unicorn grapples with a cash crunch. With WLDD now holding ScoopWhoop’s IP, the question is whether the once-popular digital media brand can find new life under its new owners.

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“Hume Kshama Kar De”: OYO Issues Clarification After Ad Stirs Online Row

OYO found itself in hot water after an ad sparked backlash online, prompting the company to issue a swift clarification.

In a statement on X, OYO insisted the ad was meant to promote religious tourism, not offend sentiments. With tempers running high over brand messaging these days, even a well-intended campaign can turn into a PR firestorm.

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1. Niyogin Fintech has secured ₹56.2 Cr by converting warrants into equity, bringing in big names like MK Ventures and Ashika Group. With its cofounder Amit Rajpal also participating, the move signals strong investor confidence in the fintech firm.
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