Urban Animal: Pioneering Canine DNA Testing in India

Urban Animal is a pioneering Indian startup that offers canine DNA testing, designed to give pet owners comprehensive insights into their dogs’ breed makeup, potential health risks, and behavioural tendencies. Founded by Akash Murali and Arunav Vaish, the idea was born when Arunav’s dog, Milo, was diagnosed with arthritis—prompting a realisation about the importance of understanding a pet’s genetic background. By leveraging advanced genetic analysis, Urban Animal empowers dog owners to make informed decisions about their pets’ care, training, and overall well-being.

Urban Animal’s DNA testing kits are designed for ease of use, allowing pet owners to collect saliva samples from their dogs at home. Once the sample is submitted, the company analyzes the genetic material to provide a comprehensive report that includes:

• Breed Identification: Detailed breakdown of the dog’s breed composition.

• Health Screening: Identification of genetic markers associated with potential health risks.

• Behavioral Traits: Insights into behavioral tendencies linked to specific breeds.

Urban Animal appeared on Shark Tank India S4, where the founders pitched their canine DNA testing startup, seeking ₹45 lakh for 5% equity at a ₹9 crore valuation. Despite presenting India’s first dog DNA test kit that screens for over 130 genetic diseases, the startup did not secure funding. The sharks appreciated the innovation but raised concerns about market scalability, the need for stronger veterinary partnerships, and the nascent stage of the business. Nonetheless, the appearance provided Urban Animal with valuable exposure and feedback to refine their business model and growth strategy.

The concept of pet DNA testing is relatively new in India but has gained popularity in countries like the United States, where companies such as Embark and Wisdom Panel offer similar services. Urban Animal aims to fill this niche in the Indian market by providing localized, affordable, and accessible genetic testing solutions for dogs.

As awareness about pet health and personalized care grows among Indian pet owners, Urban Animal is well-positioned to lead the canine genetic testing space. The company plans to expand its services to include breed-specific health recommendations, customized training programs, and partnerships with veterinary clinics to enhance the overall pet care ecosystem.