Go Zero: Redefining Guilt-Free Indulgence in India’s Ice Cream Market

Craving ice cream without the guilt? Go Zero is shaking up India’s dessert scene with its delicious yet health-conscious treats. Launched in 2022 by Kiran Shah, this innovative brand offers zero-sugar, high-protein, and low-calorie ice creams, proving that indulgence and wellness can go hand in hand.

Kiran Shah isn’t new to the ice cream world. Before founding Go Zero, he led Apsara Ice Creams (his family business) from 2014 to 2022, transforming it from a single-store operation into a 100+ outlet chain across India. Drawing on this expertise, he created Go Zero with a clear mission: crafting desserts that taste incredible while fitting into today’s health-conscious lifestyles.

Go Zero’s menu is packed with natural, flavorful options like mango, coffee and chocolate—free from artificial additives—that cater to every palate. Within just two years, Go Zero has expanded to 16 cities and operates through 125+ dark stores. What’s more? The brand thrives on quick commerce, with most sales coming from platforms like Blinkit and Zepto—a testament to its alignment with modern shopping habits.

In June 2024, Go Zero secured its largest funding round yet—INR 30 Crore—from top investors like DSG Consumer Partners, Saama, and V3 Ventures. This comes after three successful seed rounds from the same group.

The numbers speak for themselves: 4x revenue growth in FY 2023-24 compared to the previous year. 7x surge in sales on quick commerce platforms between January and May 2024.

Go Zero isn’t slowing down. The brand is set to expand into Tier 1 cities like Jaipur, Chandigarh, and Ahmedabad, bringing its guilt-free treats to even more dessert lovers. And that’s not all, following the success of its ice cream cones and Duets, Go Zero plans to introduce kulfi sticks and cassata, offering more ways to enjoy healthier desserts.

India’s ice cream industry is booming, with the market valued at INR 228.6 billion in 2023 and projected to hit INR 956.0 billion by 2032—growing at a 17.23% CAGR. With its innovative approach and rapid expansion, Go Zero is perfectly positioned to scoop up a major share of this sweet success.