ASCI Urges Influencers, Digantara’s SCOT Satellite, and Urban Company Eyes IPO

ASCI is urging LinkedIn influencers to tag brand partnerships for a transparency boost. Meanwhile, space-tech star Digantara is prepping its SCOT satellite for launch on SpaceX, enhancing orbital safety. On the IPO front, Urban Company eyes a ₹3,000 crore debut by March-end, signaling big moves in the home services sector.

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“Waqt Rehte Sudhar Jaao”: ASCI Asks LinkedIn Influencers To Disclose Brand Partnerships

The Advertising Standards Council of India (ASCI) is turning its gaze to LinkedIn influencers, urging them to tag their brand deals with clear disclosures like “Ad” or “Partnership.” Why? To keep marketing honest and align with self-regulatory and legal norms.

With LinkedIn lacking built-in disclosure tools, the ball is squarely in the influencers' court to uphold transparency.

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“Kuch Kar Dikhane Ka Jazba”: Digantara To Launch Satellite On Elon Musk’s SpaceX Rocket

Digantara is preparing to launch its first dedicated surveillance satellite, SCOT, aboard a SpaceX rocket. Designed to track resident space objects with unmatched precision, SCOT will operate in a sun-synchronous orbit, ensuring round-the-clock monitoring of the near-Earth environment.

This marks a significant step toward enhancing space safety and advancing India's presence in orbital surveillance.

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“Swagat Nahi Karoge Tumhara”: Urban Company Likely To File Draft Papers For INR 3K Cr IPO By March End

Urban Company is gearing up for a blockbuster IPO, aiming to raise ₹3,000 crore with draft papers expected by March-end, according to reports.

Backed by heavyweights like Kotak Mahindra Capital, Goldman Sachs, and Morgan Stanley, the home services startup is ready to make its public debut. This could mark a pivotal moment for the company and India’s startup ecosystem.

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1. Riceberg Ventures has launched a $20 million fund to back 25-30 deeptech startups globally, focusing on sectors like AI, spacetech, and quantum computing. With $0.5 million average checks, the 2023-founded VC firm aims to fuel next-gen innovation.

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2. EV startup BGauss has secured ₹161 crore from Bharat Value Fund to fuel expansion, marketing, and R&D for new product launches. The Pune-based company also aims to strengthen its footprint in India and global markets.
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3. Aragen, a global research and manufacturing firm, has raised $100 million from Quadria Capital, valuing the company at $1.4 billion. The investment marks a significant boost for Aragen’s growth in the healthcare sector.
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