Aquapeya: Disrupting India’s Beverage Industry with Localized Innovation and Resilience

Aquapeya, the flagship brand of Natvits Beverages Pvt Ltd, is redefining the Indian beverage landscape with its commitment to quality, automation, and grassroots distribution. Founded in 2018 by brothers Tushar and Ravi Mundada, the company has rapidly scaled its operations, offering a diverse portfolio that includes mineral water, fruit juices, carbonated soft drinks, and energy beverages.

Tushar and Ravi Mundada, leveraging their prior experience in the FMCG sector since 2007, established Aquapeya with a clear vision: to deliver high-quality beverages tailored to Indian tastes while emphasizing automation and efficiency. Their unique approach prioritizes channel partners, asserting that "the channel partner is the king," focusing on building robust relationships with dealers and retailers to drive product distribution.

Operating from a 40,000 sq. ft. fully automated facility certified with ISI, ISO, and Central Railways approvals, Aquapeya ensures stringent quality control across its product range. The company's offerings are available in over 10,000 retail outlets, supported by a network of 90 dealers, primarily across Maharashtra and Karnataka. This extensive reach has enabled Aquapeya to achieve a monthly revenue of ₹1 crore, with an annual growth rate of 20-25% in terms of volume.

In January 2025, Aquapeya gained national attention through its appearance on Shark Tank India Season 4. The founders secured a deal of ₹70 lakh for 3% equity and a 1% royalty from investors Namita Thapar and Ritesh Agarwal, valuing the company at ₹23.33 crore. The pitch highlighted Aquapeya's focus on automation, quality, and strategic distribution, resonating with the investors despite critiques regarding brand originality.

Following its Shark Tank appearance, Aquapeya faced legal challenges when Bisleri International filed a lawsuit alleging trademark and copyright infringement. The Bombay High Court issued an interim order directing Aquapeya to halt the manufacturing and sale of its packaged drinking water, citing similarities in branding and packaging. The founders acknowledged using color schemes familiar to consumers but emphasized their commitment to product quality and distribution efficiency.

Despite legal hurdles, Aquapeya remains focused on growth and innovation. The company plans to expand its production capacity by 50% and aims to reach a revenue target of ₹20 crore by 2025. Strategic partnerships and a continued emphasis on automation and quality are central to Aquapeya's vision of becoming a pan-India brand.