A Little Extra: Infusing Personality into Jewelry with a Quirky Twist

Founded in August 2020 by Diksha Singhi, A Little Extra is a Delhi-based jewelry brand that celebrates individuality and self-expression through its vibrant and unconventional designs. With a collection that includes over 500 unique pieces, the brand aims to add 'a little extra' flair to everyday fashion.

Diksha's personal experiences with body image and self-acceptance inspired her to create a brand that empowers others to embrace their uniqueness. Starting with an initial investment of just ₹5,000, she transformed her vision into a thriving business that resonates with a diverse audience.

A Little Extra offers a range of handmade jewelry, including earrings, bangles, and hair accessories, characterized by bold colors, playful motifs, and cultural references. Each piece is designed to reflect various moods and personalities, making them more than just accessories—they're statements.

In Season 3 of Shark Tank India, Diksha pitched A Little Extra, seeking ₹48 lakhs for a 6% equity stake. Impressed by her passion and the brand's potential, investors Anupam Mittal and Vineeta Singh offered ₹60 lakhs for 7.5% equity, which Diksha accepted.

With a strong online presence, including over 255K Instagram followers, A Little Extra has sold more than 80,000 products to date. The brand's commitment to affordability and uniqueness has garnered a loyal customer base across India.

Looking ahead, A Little Extra aims to expand its product line and reach, continuing to inspire self-expression through its distinctive jewelry. By blending traditional craftsmanship with contemporary design, the brand seeks to make a lasting impact in the fashion industry.